Brandi Chastain opened the e-mail message from a close friend. Why, she is the source of some of it; at a U. Olympic Committee dinner in Washington recently, she stood behind the microphone and revealed, with comic timing, that she would under no circumstances rip off her dress.
It was a moment of sporting history, but critics have seized on it as a moment of marketing genius. When Brandi Chastain whipped off her shirt after scoring the winning penalty for the United States in the women's soccer World Cup final this week she was celebrating the end of a tournament which has broken all attendance records for female sporting events. But the gesture, which revealed her specially designed Nike bra, has prompted a rash of criticism which suggests that the battle for sexual equality in sport may not yet have been won.
The global event also served to highlight other areas of commitment and innovation in women's athletics. The event continued Nike's recent initiative that has seen the brand push hard toward empowering female athletes. Last month, the company debuted a powerful ad campaign titled "Dream Crazier" that highlighted a number of female athletes who have broken barriers and blazed a path for future generations.
They keep looking over here. There are three of them. One guy holds a pole in place while he not-so-secretly glances over at the table in the shade.
Brandi was a key member of the stellar U. Women's National Soccer Team. After retiring from the National Team, she continued to play soccer, authored a sports book for parents, and contributed her time to many worthy causes.
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Beforefew people knew many of the world's best female soccer players. But that all changed thanks to the Women's World Cup, and in particular the exposure of U. Brandi Chastain strikes her famous pose after her World Cup heroics.
By Kailey Harless. As a result Brandi Chastain, who played a crucial role in the triumph, became a household name. Naturally athletic, Brandi showed she was game for anything at practice in Pasadena, California, on Monday.
She played for the United States national team from — In her caps on the team, she scored 30 goals playing primarily in the defender and midfielder positions. Chastain was born and raised in San Jose, California and began playing soccer at the age of eight.
Before the Women's World Cup, Mia Hamm was the undisputed star of the United States team and the idol of soccer-playing girls nationwide. After the United States victory, the torch was passed to a black Nike sports bra. Had America's undergarment contretemps been about another sports bra, few would have cared or noticed.